Investment Opportunities in Tourist Accommodation Facilities: A Case Study for Batumi

The tourism industry has traditionally been the leading sector of economy Georgian Black Sea resort Batumi for many decades and is currently experiencing rapid growth. This trend accompanied by an increase in investment activities constructions rental accommodations. Developers are focusing on promoting their rooms apartments, positioning them as a source long-term income, while potential private (mostly non-professional) buyers facing difficulties making grounded decisions. purpose this study to identify number key indicators that determine reasonable return investments tourist facilities. After empirical research wide range variables relevant decisions market, representative were identified design developed explore local opportunities. Classifying proposals into 4 categories depending size, applied methodology determines frames profitable opportunities each category. can be other similar destinations well, adjusting specifics markets. Keywords: Tourism, investment, accommodations, returns JEL Codes: E22, H54, L83, R42